Drench - Goldfish

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The Brief

Elvis needed to deliver a customer activation campaign that embodied the brand platform of 'smarter hydration' and amplify the ATL idea of a clever fish in order to drive brand awareness, consumer interaction and engagement ahead of summer

Our Solution

The drench brand is built on SMART objectives, with all activity needing to be 'Simple, Memorable, Amusing, Radical and That's Clever'. Our strategy was to deliver an on-pack promotion that used the pack itself as an interactive tool to bring the idea of smarter hydration to life. Using augmented reality that triggered a live online game, we got consumers to interact with the bottle to play for smart prizes, creating a link between purchase and online engagement

www.staydrenched.co.uk/one-beat-ahead

The Results

186K consumers played the game over the 12 week campaign period, with an impressive 4.5min average dwell time on the site

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