Compassion in World Farming

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The Brief

To create a campaign for Compassion in World Farming for the Big Bus Challenge 2011.

Our Solution

Juxtaposing the cramped conditions in which live farm animals are forced to travel with a comfortable, everyday human mode of transport will really help people on and off the bus empathise with their plight. And the same goes for our headline. We’ve used familiar travel terms to further highlight just how different and truly harrowing the animals’ experience of transport really is.

Bus advertising drives (pun intended) home a real insight into an inhumane practice that wouldn’t normally be seen – but one that continues to happen every day around the world. With Buses’ help, we can help end long-distance live animal transportation.

The Results

We are very proud to have just been announced as the National Winner for The Big Bus Challenge 2011!