Premier Foods - Great Little Ideas

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The Brief

  • Develop a new brand to better leverage Premier Foods' portfolio of iconic brands through an integrated consumer-facing initiative
  • Knit the Premier Foods' products together under the new brand
  • Ensure the new brand was helpful and compelling to consumers

Our Solution

Elvis and MCBD developed 'Great Little Ideas' to deliver simple but helpful tips on how to use Premier Foods' brands whilst encouraging a community to spring up around sharing.

The ideas provide easy and genuinely innovative twists on how to use various Premier Foods products to create more exciting mealtimes. And Great Little Ideas are all micro content (short and self contained) so they lend themselves to a whole host of media.

The Results

In the first week alone, over 25k people visited www.greatlittleideas.com. In 3 months, the website has received:

  • 270k visits
  • 1.3 million page views
  • an average dwell time of 4 minutes
  • 19k consumer ratings posted
  • 34k 'likes'
  • over 9k 'How to' videos watched, and
  • over 3.5k The Great Little Ideas Club sign ups

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