Vintage Inns are a collection of nearly 200 pubs set in some of the most beautiful countryside throughout the UK, each with a unique history and atmosphere. Warm, welcoming and loved as individual pubs, this campaign aims to raise the profile of Vintage Inns by capturing the rural tranquillity and warmth at their heart. It is the culmination of several months of collaboration between the Vintage Inns Marketing Team, Elvis and the Vintage Inns managers themselves, to identify the essence of what makes the pub restaurants so inviting – namely, their natural hospitality.
Poet Laureate between 1999 and 2009, Sir Andrew Motion was born into a family of pub-owners and brewers and so was the natural choice for this brand. These bespoke poems are a fitting activation for the Vintage Inns collection.
Joanne Kay, Senior Marketing Manager, Vintage Inns says, “Our positioning work with Elvis and the subsequent creative puts us firmly in the space we’d like Vintage Inns to be; known for the wonderful, natural hospitality of a country pub, which equates to more than the sum of its parts. The creative is disruptive for the category, and evocative of the perfect country pub experience.”
Martin Semmens, Elvis CEO says “Never before has such a culture figurehead driven a truly British pub restaurant estate and we’re delighted that our advertising can raise the profile of the campaign further in 2012.”
