Travel & Holidays Category: GOLD
The burlesque Sale campaign Elvis created for Virgin Holidays ran at the beginning of 2010 and generated some fantastic results in a typically difficult arena (sales), using our cheeky and stylish burlesque dancer throughout all comms.
You can read our award entry here: Virgin Holidays Sale
Digital, Best Use of Email Marketing: GOLD
To increase travel on Virgin Trains, we needed to steal journeys from cars. We parodied the route planner tool, creating a car journey from hell using an individual’s actual house to a Virgin Trains’ end destination. The email generated an ROI of 30:1, the highest open rate of 2009, and over 4k extra buyers.
You can read our award entry here: Virgin Trains Route Planner




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