Elvis has created an engaging on-pack promotion for the UK's No.1 Italian lager, Peroni Nastro Azzurro, to launch its new Accademia del Film campaign

To celebrate classic Italian style and Italian film, Peroni Nasta Azzurro has collaborated with world-renowned Italian film director, Gabriele Muccino, and Blinkbox, a movie-on-demand service, to offer consumers the opportunity to win one of 10 five-star trips to iconic Italian film locations, plus a complimentary download of an Italian film.

Available in stores from August, the on-pack promotion designed by Elvis directs customers to www.peroniitaly.com where they can enter a code from the pack to be in with a chance of winning a luxury Italian holiday to one of Muccino's iconic film locations. All entrants will also be offered the opportunity to experience the uniqueness of Italian film themselves with a complimentary Italian movie download via Blinkbox.