Darren joined Elvis from Rapier in 2008 and is responsible for ensuring we deliver insight-driven marketing communications at every stage of our audiences' journeys. His key strength is in bringing data and audience insight together to deliver more intelligent and targeted approaches to solving business problems. He looks after CRM strategy development, data consultancy, market analysis, segmentation development, test planning, evaluation and analysis. In his time here, he has been responsible for delivering effective, brand-building CRM strategies and marketing programmes for brands including Virgin Holidays, Virgin Trains, Edge and Digital UK.

Darren has been in the field of data and planning for over 16 years. And he has developed memorable marketing strategies for major clients such as, Texaco, Saab, Intercontinental Hotels, Lloyds TSB, The AA, PruHealth and the Mercedes-Benz small car brand, smart