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This week's bulletin is all about the world of fashion. Stores from all over the world are using different approaches to enhance their shoppers' experience. From Debenhams creating a virtual shop here in the UK to a store in Northern Ireland with an unusual selling strategy, there are some really interesting developments out there. Interestingly, the stores s...

As technology becomes more entwined with modern life, so does the shopping experience. Whether you are surfing online or in a store, technology is an exciting element that enhances the customer's journey. Today, actual stores are using new innovations to draw people in. Here, Sainsburys and Starbucks Rewards have done just that. 1) Sainsburys and Sky partners...

Say hello to the Danke Schöns. Virgin Holidays do glamour, excitement, a 'nothing's-too-much-trouble attitude' and make you feel like a celeb. So, the 'Rockstar Service' idea was born: great service but without the formality and starch that you might associate with other 'high service' products and services. To advertise Rockstar Service we created a rock super...

We made a splash in the on-the-go bottled water market, with this augmented reality on-pack trigger. Hold the 'clever' goldfish up to a webcam and the One Beat Ahead online game opens, with health-centred prizes on offer.

Hi all, With the launch of Elvis Shop last week, we are continuing the momentum by sending out a weekly email. This will be a quick update twice a week on some of the most tantalizing developments in Shopper Marketing. So I'll kick off this week with a few links below that are really fantastic. 1) Super Mario Supermarket Display Read more

Steve Jobs died today. He will be remembered for his uncompromising vision, and his exceptional commerciality, creativity and engineering. "The world has lost a visionary." Barack Obama "A genius who will be remembered with Edison and Einstein, and whose ideas will shape the world for generations to come." Michael Bloomberg "Remembering that I’ll be ...

So, Amazon have launched a new Kindle, the Kindle Fire, and it's an Android tablet with an Amazon front end. At $199, it looks to me like it'll be an iPad-for-the-rest-of-us. (Not me, mind you - I'll get both.) Goodbye, competitors in the tablet space.But I think the most interesting thing is this:Amazon have just completed the chain to lock do...

'Win Nothing' was based on Wayne, a fictional character from WKD's marketing department who one day decided to steal the promotional prize fund. We created a series of films which followed him on his journey from stealing then spending the cash, through to giving himself up. We used Facebook to seed the films and engage the existing WKD Facebook audience with the ...

Quick summary: http://daringfireball.net/linked/2011/08/24/steve-resigns Steve Jobs' resignation note: http://www.apple.com/pr...

Calculate the right screen width for your users.xlsx Download this file Decidin...

An example of how the humble receipt can be transformed into something a little more useful and be valuable in "small and playful ways". Read more

http://www.thejohnnycashproject.com/ Every single frame in the video has been drawn by a fan. By using this website. All the frames are then put together to play the video. For the last song that The Man In Black made before he died. Very beautiful. A great tribute to the man.

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Showcasing the best of our recent creative work from Elvis this summer. More info at www.elviscommunications.com and @elviscomms

Tesco is set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop. Following on from Best Buy in the USA, Tesco now has wireless in all stores to drive on-location mobile use, from...

You decide. http://likevsplus.com/

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To spread the good news about a 'baby'boom at the zoo this summer, Ar...