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French Connection kicked off a major brand repositioning with the launch of a dramatic new-look spring ad campaign. It is said to be its biggest since the launch of its infamous FCUK branding in 1997. The stores show large hanging posters, typographic window vinyl’s, and an in-store brochure showing the new spring collection (all shown below). They

Watch maker, Tissot, have launched an augmented reality window at Selfridges. Nothing particularly new about the technology, but quite nice all the same. </object>

Mary Portas did alot for the perception of charity shops in her television show, the attached link is another great example of the retail potential of charity shops when they are managed with a bit of savvy. http://springwise.com/non-profit_social_cause/onenoffs/

Illustrations by Always With Honor is a design collective run by Tyler Lang and Elsa Chaves. See the full gallery on Posterous

</object> This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside ...

3_in_1_email.wmv Watch on Posterous Attached is a  new interactive product for airports  / cinema/ experiential  with:   -Touch / Email  -Mobile Gaming  -Augmented Reali...

As if there weren’t enough burrito vendors springing up, I paid a visit to the newly-opened Chipotle (big in the US, yet to really take off here) on Charring X Road last week. It’s pretty clinical and minimalist inside, so I was pleasantly surprised by their rather lovely takeaway (or should that be take out?) brown paper bag, which ma...

As if there weren’t enough burrito vendors springing up, I paid a visit to the newly-opened Chipotle (big in the US, yet to really take off here) on Charring X Road last week. It’s pretty clinical and minimalist inside, so I was pleasantly surprised by their rather lovely takeaway (or should that be take out?) brown paper bag, which made me feel

DESIGN: ALWAYSWITHHONOR.COM AND DAVID MCCANDLESS.RESEARCH: DAVID MCCANDLESS, PEARL DOUGHTY-WHITE, ALEXIA WDOWSKISOURCES: COLORMATTERS.COM, BRANDCURVE.COM, ABOUT.COM,PANTONE, JOHN GAGE.DATA: Read more

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Generic bundle deal POS from a brand rather than the host retailer. As seen in Mizuna sandwich and salad shop, Charlotte Street W1

McDonalds are tapping into Facebook’s new location-based status updates. The scheme allows brands to target consumers with geographically relevant marketing, and McDonalds are tapping into the service by offering rewards to those consumers who check in to their stores. The scheme is already big in America and has now been introduced to the UK ...

At Elvis we love ideas that are simple and relatively inexpensive that achieve massive cut through.  The World Cup hype is starting and here’s an effort which dragged me into store.  Whats great about this is that it shows the product in a really interesting way and is a sales driver without being overtly price led.    Read more

 Google Maps’ Street View feature is one of the most novel ways to explore the real world through a digital lens. The service allows users to travel to places they’ve never seen in true, spacial reality or visually locate an address they’re trying to find. In the past, business promotion was vastly limited to merely viewing buildin

 As large brands plan to better integrate the iPad into the physical, in-store experience, many industry executives see the device acting as a virtual sales assistant, providing new information, data and reviews for the individual shopper, either at home or at a retail location. Read more

Posted on behalf of Dr POS.... We were briefed by Pizza Hut to create a campaign which made them front of mind when the target audience we're thinking about football and resonated with true football fans. The work has already proved successful with the football themed pizza selling well and the campaign microsite achieving a phenomenal response. See the wor...

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